This radio advertisement is based on the insight that guilt caused by eating can quickly spiral out of control, but that this can easily be avoided with Sugarlite.
About Me
- Tamlyn
- I am a copywriter with a passion for writing, traveling and snow. I graduated in November with a diploma in Copywriting from the Red and Yellow School of Advertising. Prior to that I graduated from the University of Cape Town with a Bachelor of Arts Degree, majoring in English, Media and Film. Since graduating I have traveled and have gained some experience working in the industry. Please enjoy some of my work.
Monday, June 13, 2011
Hulletts Sugar | Radio
Hulletts Sugarlite is a a low calorie alternative to sugar.
This radio advertisement is based on the insight that guilt caused by eating can quickly spiral out of control, but that this can easily be avoided with Sugarlite.
This radio advertisement is based on the insight that guilt caused by eating can quickly spiral out of control, but that this can easily be avoided with Sugarlite.
Kauai | Radio
Kauai is a healthy restaurant and take-away franchise that uses only wholesome, natural and healthy food products. They offer a tasty, convenient and affordable fast food option.
This radio advertisement humorously proposes their healthy fast food alternative.
This radio advertisement humorously proposes their healthy fast food alternative.
Metro | Poster Campaign | D&AD entry
The poster campaign, All you need to know, a response to a D&AD brief, promotes the "Metro way of thinking", cutting out all the unnecessary information and providing only the essentials needed to understand a given topic. The posters give a short summary of a usually lengthy topic, such as Hamlet, Van Gogh and the Titanic, conveying the Metro style of news reporting by summing up the overall gist of the topic in just a few lines.
The humorous shortening of the stories are the strength of this campaign and the posters have few other visual distractions. The copy driven posters are plain and simple, getting the message across in a clear way that is quickly understood by passers-by. They will appear at bus stops, on the sides of busses, in tube and train stations, and inside tube carriages.
Mapstudio | Print
MapStudio is the major producer and distributor of maps in Africa. They publish a range of street guides, wall maps and atlases.
This print campaign aims to demonstrate the reliability of these printed street maps by highlighting their simplicity, and the fact that technology, and its many complications, won’t be a source of frustration.
Art Direction: Caroline Mitchie
This print campaign aims to demonstrate the reliability of these printed street maps by highlighting their simplicity, and the fact that technology, and its many complications, won’t be a source of frustration.
Art Direction: Caroline Mitchie
Mango Airlines | Print
Mango is a low-cost domestic airline that prides itself on efficiency and innovation. The first airline to do so, Mango has implemented a green fee on all its flights, aiming to be carbon neutral by 2015.
This print campaign aims to introduce this initiative by humorously demonstrating that now that customers don’t have air pollution weighing down on their conscience, they’ll be morally free to do something a little naughty on their flight. Something they wouldn’t usually do.
Art Direction: Jessica Rohrer
This print campaign aims to introduce this initiative by humorously demonstrating that now that customers don’t have air pollution weighing down on their conscience, they’ll be morally free to do something a little naughty on their flight. Something they wouldn’t usually do.
Art Direction: Jessica Rohrer
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