End Poverty 2015 | Digital Campaign

End Poverty 2015 is an international initiative that aims to create awareness about poverty around the world, and hopefully eliminate it.

Food should be a basic right, but for many it has come to be a luxury and many people take it for granted. It has become quite common to say things like “I’m starving” and “there’s nothing to eat”, without even thinking about what that really means for people who really are in those situations.

We decided to create a digital campaign that will help people to become more aware of those less fortunate than themselves. To help them to be grateful for what they have. 

Art Direction: Luke Godfrey

 Copywriting: Tamlyn McPherson

                        Elsa de Bruyn

RUSH | Launch Campaign

A live brief from Russian Bear required we come up with a new ready-to-drink Russian Bear
product. This involved creating a new product, the name and packaging, as well as a
launch campaign.

We decided on a Russian Bear energy drink called Rush, and created an online competition, driven by an ambient and poster campaign. This culminated in launch parties around the country.

Art Direction: Delano Chengan
                        Jean Turner
                        Maxime Cameron

Nibbles | Packaging

Nibbles is a packaging solution for a Woolworths brief, that required an easy, innovative solution for baby puree.

Each product needed a fun story that could be read to children during meal times.

Lastminute.com | Ambient | D&AD Entry

Lastminute.com is the UK’s leading online travel and leisure retailer that provides customers with easy, cost effective ways to spend their free time. Customers can book flights, tickets and hotels without leaving the
comfort of their home.

This campaign was in response to a D&AD brief which asked us to demonstrate how fun can be both
affordable and spontaneous with Lastminute.com. We were required to use the lines “do more good stuff” and “get more good stuff”, as well as the magenta colour, in all executions.

Art direction:  Ben de Villiers
                       Thandiwe Tshabalala
                       Katherine Vos

Samsonite | Mixed Media Campaign

Samsonite is a luggage company that makes a variety of products from toiletry bags, to briefcases, and
large suitcases.

When travelling, there is a period of time when you are separated from your luggage. During this time, you can’t be sure what happens to it.

This mixed media campaign demonstrates that if your luggage is tough enough, it can survive anything when you aren’t around to look after it.

Art Direction: Yannick Pian

National Geographic Magazine | Television

The National Geographic Magazine is a monthly magazine covering a variety of matters involving people and places of the world.

National Geographic is renowned for its high journalistic standard and thorough investigative research, reflected in each editorial. This television advertisement aims to bring attention to the
dedication of National Geographic journalists, in a way that is both unexpected and entertaining.

Art Direction: Loiuse Jooste

CityROCK | Radio

CityRock is an indoor climbing adventure centre that offers rock-climbing and bouldering.

This radio advertisement offers an adventurous new way to spend free time by contrasting it to other, less exciting indoor activities.

Hulletts Sugar | Radio

 Hulletts Sugarlite is a a low calorie alternative to sugar.

This radio advertisement is based on the insight that guilt caused by eating can quickly spiral out of control, but that this can easily be avoided with Sugarlite.

Kauai | Radio

Kauai is a healthy restaurant and take-away franchise that uses only wholesome, natural and healthy food products. They offer a tasty, convenient and affordable fast food option.

This radio advertisement humorously proposes their healthy fast food alternative.

Lifeline | Radio

WD40 | Print

Art Direction : Dean Engela

Metro | Poster Campaign | D&AD entry

The poster campaign, All you need to know, a response to a D&AD brief, promotes the "Metro way of thinking", cutting out all the unnecessary information and providing only the essentials needed to understand a given topic. The posters give a short summary of a usually lengthy topic, such as Hamlet, Van Gogh and the Titanic, conveying the Metro style of news reporting by summing up the overall gist of the topic in just a few lines.

The humorous shortening of the stories are the strength of this campaign and the posters have few other visual distractions. The copy driven posters are plain and simple, getting the message across in a clear way that is quickly understood by passers-by. They will appear at bus stops, on the sides of  busses, in tube and train stations, and inside tube carriages.

Mapstudio | Print

 MapStudio is the major producer and distributor of maps in Africa. They publish a range of street guides, wall maps and atlases.

 This print campaign aims to demonstrate the reliability of these printed street maps by highlighting their simplicity, and the fact that technology, and its many complications, won’t be a source of frustration.

Art Direction: Caroline Mitchie

Mango Airlines | Print

Mango is a low-cost domestic airline that prides itself on efficiency and innovation. The first airline to do so, Mango has implemented a green fee on all its flights, aiming to be carbon neutral by 2015.

This print campaign aims to introduce this initiative by humorously demonstrating that now that customers don’t have air pollution weighing down on their conscience, they’ll be morally free to do something a little naughty on their flight. Something they wouldn’t usually do.

Art Direction: Jessica Rohrer

Mrs Ball's Chutney | Website | Online Campaign

AMMO | Print

Ammo is a secure and totally free cellphone application for all phones with WAP capabilities. It enables you to pay friends, water and electricity bills, buy airtime or eat out, all by simply using your phone.

In these print adverts we aim to demonstrate that paying with your phone can be much less of a hassle than carrying around cash, wallets or cards.

Art Director: Sarah Corder

RES | Print

RES | Corporate Identity / Online

Coffee Vine | Packaging

Art Direction : Sarah Corder

Mail&Guardian Online | Print

Mail&Guardian Online is a national, internet based news publication that provides daily updates newsworthy events from around the world.

We have created a print campaign that highlights how boring a person can be if they have limited knowledge, buts how this can be avoided with Mail&Guardian.

Art Direction: Delano Chengan