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I am a copywriter with a passion for writing, traveling and snow. I graduated in November with a diploma in Copywriting from the Red and Yellow School of Advertising. Prior to that I graduated from the University of Cape Town with a Bachelor of Arts Degree, majoring in English, Media and Film. Since graduating I have traveled and have gained some experience working in the industry. Please enjoy some of my work.

Monday, June 13, 2011

Samsonite | Mixed Media Campaign

Samsonite is a luggage company that makes a variety of products from toiletry bags, to briefcases, and
large suitcases.

When travelling, there is a period of time when you are separated from your luggage. During this time, you can’t be sure what happens to it.

This mixed media campaign demonstrates that if your luggage is tough enough, it can survive anything when you aren’t around to look after it.

Art Direction: Yannick Pian



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