About Me

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I am a copywriter with a passion for writing, traveling and snow. I graduated in November with a diploma in Copywriting from the Red and Yellow School of Advertising. Prior to that I graduated from the University of Cape Town with a Bachelor of Arts Degree, majoring in English, Media and Film. Since graduating I have traveled and have gained some experience working in the industry. Please enjoy some of my work.

Monday, June 13, 2011

RUSH | Launch Campaign

A live brief from Russian Bear required we come up with a new ready-to-drink Russian Bear
product. This involved creating a new product, the name and packaging, as well as a
launch campaign.

We decided on a Russian Bear energy drink called Rush, and created an online competition, driven by an ambient and poster campaign. This culminated in launch parties around the country.

Art Direction: Delano Chengan
                        Jean Turner
                        Maxime Cameron





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