End Poverty 2015 is an international initiative that aims to create awareness about poverty around the world, and hopefully eliminate it.
Food should be a basic right, but for many it has come to be a luxury and many people take it for granted. It has become quite common to say things like “I’m starving” and “there’s nothing to eat”, without even thinking about what that really means for people who really are in those situations.
We decided to create a digital campaign that will help people to become more aware of those less fortunate than themselves. To help them to be grateful for what they have.
Art Direction: Luke Godfrey
Copywriting: Tamlyn McPherson
Elsa de Bruyn
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