Mango is a low-cost domestic airline that prides itself on efficiency and innovation. The first airline to do so, Mango has implemented a green fee on all its flights, aiming to be carbon neutral by 2015.
This print campaign aims to introduce this initiative by humorously demonstrating that now that customers don’t have air pollution weighing down on their conscience, they’ll be morally free to do something a little naughty on their flight. Something they wouldn’t usually do.
Art Direction: Jessica Rohrer
This print campaign aims to introduce this initiative by humorously demonstrating that now that customers don’t have air pollution weighing down on their conscience, they’ll be morally free to do something a little naughty on their flight. Something they wouldn’t usually do.
Art Direction: Jessica Rohrer
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