End Poverty 2015 | Digital Campaign

End Poverty 2015 is an international initiative that aims to create awareness about poverty around the world, and hopefully eliminate it.

Food should be a basic right, but for many it has come to be a luxury and many people take it for granted. It has become quite common to say things like “I’m starving” and “there’s nothing to eat”, without even thinking about what that really means for people who really are in those situations.

We decided to create a digital campaign that will help people to become more aware of those less fortunate than themselves. To help them to be grateful for what they have. 

Art Direction: Luke Godfrey

 Copywriting: Tamlyn McPherson

                        Elsa de Bruyn

RUSH | Launch Campaign

A live brief from Russian Bear required we come up with a new ready-to-drink Russian Bear
product. This involved creating a new product, the name and packaging, as well as a
launch campaign.

We decided on a Russian Bear energy drink called Rush, and created an online competition, driven by an ambient and poster campaign. This culminated in launch parties around the country.

Art Direction: Delano Chengan
                        Jean Turner
                        Maxime Cameron

Nibbles | Packaging

Nibbles is a packaging solution for a Woolworths brief, that required an easy, innovative solution for baby puree.

Each product needed a fun story that could be read to children during meal times.

Lastminute.com | Ambient | D&AD Entry

Lastminute.com is the UK’s leading online travel and leisure retailer that provides customers with easy, cost effective ways to spend their free time. Customers can book flights, tickets and hotels without leaving the
comfort of their home.

This campaign was in response to a D&AD brief which asked us to demonstrate how fun can be both
affordable and spontaneous with Lastminute.com. We were required to use the lines “do more good stuff” and “get more good stuff”, as well as the magenta colour, in all executions.

Art direction:  Ben de Villiers
                       Thandiwe Tshabalala
                       Katherine Vos

Samsonite | Mixed Media Campaign

Samsonite is a luggage company that makes a variety of products from toiletry bags, to briefcases, and
large suitcases.

When travelling, there is a period of time when you are separated from your luggage. During this time, you can’t be sure what happens to it.

This mixed media campaign demonstrates that if your luggage is tough enough, it can survive anything when you aren’t around to look after it.

Art Direction: Yannick Pian

National Geographic Magazine | Television

The National Geographic Magazine is a monthly magazine covering a variety of matters involving people and places of the world.

National Geographic is renowned for its high journalistic standard and thorough investigative research, reflected in each editorial. This television advertisement aims to bring attention to the
dedication of National Geographic journalists, in a way that is both unexpected and entertaining.

Art Direction: Loiuse Jooste

CityROCK | Radio

CityRock is an indoor climbing adventure centre that offers rock-climbing and bouldering.

This radio advertisement offers an adventurous new way to spend free time by contrasting it to other, less exciting indoor activities.